The Alameda Theater in downtown San Antonio, Texas was once a beloved home for members of our community to see and participate in Spanish language films, variedades, and the performing arts. Built in 1949, at a time when Mexican Americans were confined to segregated seating, the Alameda quickly became a thriving film and performance hub and grew to become the largest theater in the U.S. dedicated to Spanish language entertainment.
The Theater remains part of a complex that once housed the Mexican Consulate and the first Mexican Chamber of Commerce in the United States. The exterior facade features a marquee soaring 86 feet above Houston Street with over 1,000 bulbs illuminating the iconic Alameda sign. Inside, historic phosphorescent black light murals, created by designer Hans R Teichert, depict scenes from the history of Texas and Mexico.
In its prime, the Alameda featured presentations from the great legends of Mexican song and screen. Among them was Pedro Infante, the Mexican actor and singer who was hailed as one of the greatest of the golden age of Mexican cinema; Mario Moreno, otherwise known as Cantinflas, who was a celebrated Mexican comic film actor, Maria Felix, the Mexican film actress and singer known as La Dona who was considered to be one of the most beautiful actresses of the 20th century; and, Vincente Fernandez, the Grammy and Latin Grammy award-winning singer who remains one of the best-selling Mexican artists of all time.
The highs of the 1950s and 1960s dissipated as changing times brought on financial challenges. The Alameda permanently closed in the late 1980s and the once lively hub of activity became an empty, dark shell. The City of San Antonio acquired the property in 1994.
In the 1990s, a restoration effort was initiated and over the past twenty years a number of proposals were made to revive the space. These proposals failed for a variety of reasons, including a lack of leadership and overly ambitious financials. Yet, the hope of revival remained alive over all these years and passionate residents of San Antonio clamored to bring the Alameda back.
In 2017, through a partnership with Texas Public Radio, the City of San Antonio, Bexar County, and La Familia Cortez, a plan was finalized to provide seed funding for the capital restoration of the Alameda Theater. The plan includes a nonprofit performing arts organization residing as the main tenant and operator of the space. This organization, the Alameda Theater Conservancy, has embarked on a $20M Campaign for the Future to fully complete the capital restoration and develop an initial operating fund. This support ensures a fiscally responsible and fully realized vision for the revitalized Theater, set to open in late 2020.
The Executive Director is the chief executive officer and administrative leader of Alameda Theater Conservancy, reporting to the Board of Trustees through the Chairman.
The Executive Director will be a knowledgeable and enthusiastic ambassador for the Alameda. S/he will have a keen business sense and entrepreneurial vision for opportunities that will support the Alameda's growth both artistically and financially. The position will partner with many stakeholders to set and maintain a collaborative leadership model that will strengthen the organization by creating a positive and synergistic relationship between the artistic and administrative sides of the organization.
The Executive Director will implement strategies to ensure a thriving and sustainable organization. The Alameda Theater Conservancy has established the following key priorities for its Executive Director:
In partnership with the Board of Directors, provide strong organizational leadership to drive strategic planning efforts and set the overall vision and direction for the Alameda Theater.
In collaboration with other members of the senior management team, implement strategic and financial plans focused on achieving the organizational goals while ensuring programs and resources are aligned.
Enhance the Alameda Theater's visibility by building strong relationships with appropriate cultural and civic organizations, government officials, and community leaders, including participation in high-profile community activities, speaking engagements, and social events.
Effectively represent and position the Alameda in successful relationships with donors, local and state government, corporations, foundations, and the public to maintain and enhance community support that will secure the organization's future.
Develop an annual calendar of high-quality performances by artists from a variety of genres.
Create educational programs and community events that address the needs of diverse populations and stakeholders.
Create and implement operating and capital budgets that will allow for the artistic and financial success of the Alameda.
Monitor financial results and make appropriate changes to programming and budget as needed.
Develop and oversee a robust fundraising plan to ensure the financial stability and sustainability of the Alameda Theater.
Oversee the development and effective implementation of marketing campaigns with the goal of increasing audiences and earned revenue.
Develop and maintain business policies and procedures that ensure the efficient and professional operation of the organization.
Hire, manage, mentor, and motivate a skilled professional staff that achieves success in daily operations and supports the Alameda Theater's future needs and growth.
Effectively manage relationships with board members to maximize their participation in Alameda Theater activities and their contribution toward its success and growth.
Reporting to the Board of Directors, the Executive Director of the Alameda Theater Conservancy must be a highly credible, dynamic, and dedicated leader, capable of understanding and supporting the needs and expectations of the board, artistic director, artists, staff, and community leaders. The successful candidate will be a leader in the field of arts management and must have the ability to serve as a visible leader for the organization. S/he will be responsible for overseeing and executing the strategic plan and overall management of timelines and resources needed to achieve the goals of the organization and have overall responsibility for the strategic, operational, financial, and programmatic direction for the organization.
Strong candidates will also have the following experience and capabilities:
Seasoned executive with a high-level of maturity, sound business acumen, proven leadership skills, and demonstrated success in leading an organization with measurable results.
A demonstrated understanding of Latino arts, culture, and heritage.
Successful experience in a management and/or senior leadership position within a performing arts organization.
Substantive experience working successfully and effectively with and managing the needs of a Board of Directors to continue to advance the organization’s mission, objectives, policies, and high-quality programs and operations of the organization.
Experience building, leading, and managing teams.
An effective diplomat and decision maker with the ability to successfully implement operational and programming activities to further the organization's mission.
General management experience with a strong understanding of finance, budgeting, information systems, human resources, and facilities management.
A proven fundraiser with a polished, personable, welcoming style and a natural relationship builder with experience securing significant gifts from individuals, as well as foundation, government, and corporate grants.
Ability to establish and maintain effective and productive working relationships with all stakeholders, including the Board of Directors, staff, members, volunteers, community groups, and be an inspirational and innovative leader in the community.
Demonstrated experience in providing marketing leadership to increase earned income.
Demonstrated ability to move organizational projects forward in an inclusive and streamlined manner.
A proven track record of success facilitating organizational change and development within a growing organization.
Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
Exceptional communication skills, both oral and written, with the ability to tell the story of Alameda in a compelling and memorable manner.
Track record of growing another organization or business and a great appreciation for the arts, and dance in particular.
A bachelor’s degree required; an advanced degree in arts management, nonprofit management, or related field preferred.
Compensation and benefits will be competitive and commensurate with experience.